an ad or brochure that the advertiser prints and ships to the publisher for insertion into a magazine or newspaper. Advertisements that simulate or resemble, or might not be distinguishable from, editorial content must be clearly identified and labeled “ADVERTISEMENT” or any other label as determined by Publisher in a clear and prominent manner, and Publisher may, in its discretion, so label such material and/or otherwise distinguish the style and/or presentation of such material. newspapers incur additional costs in serving national advertisers, Most national newspapers charge a ___, which means they allow no discounts for large or repeated space buys. Copyright © 2020 Condé Nast. The retailer's ad is an example of an: WOTF are two types of ads placed in the middle of magazine pages and surrounded by editorial. Advertiser/Agency will indemnify and hold Publisher harmless for any such taxes (and applicable interest, penalties, legal fees and costs) and will reimburse Publisher for any such liabilities incurred in connection with transactions contemplated by this agreement to the extent Advertiser/Agency fail to pay and remit such taxes to Publisher. Y. In the event of Publisher’s errors in or omissions of any advertisement(s) on Third Party Services or its Websites, Apps, Podcasts, or Emails (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Publisher’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for the advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 5 days after the advertisement is first Published. Advertisers will be rebated if within the 12-month period they have used Advertiser or his representative agrees to pay the difference between the rate charged and the rate earned, first responsibility for payment falling to advertiser. In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore. For the purpose of clarification, the terms and conditions set forth in Sections A through U above apply to all advertisements Published in any Service. When would an advertiser be charged a short rate? with respect to the Services; and (d) information and data security. Additional Disclaimer An ___ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. P. Terms of Sale Advertiser and its Agency, if there be one, each represent and warrant that: (i) it does and shall comply with applicable federal, state and local laws, rules and regulation, including, to the extent applicable, the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”) (together, “Applicable Laws”); (ii) Advertiser’s and third parties’ websites, mobile sites, applications, e- mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency contain all disclosures required by Applicable Laws, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all Applicable Laws; (iii) it will not merge information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household (“Personal Information”) collected, obtained, or derived, from the Services with non-Personal Information without providing the end-user robust notice of that merger and obtaining the end-user’s opt-in consent; (iv) if providing Personal Information to Publisher, it has all rights and permissions necessary for Publisher to use and disclose such Personal Information for the purposes described in Publisher’s Privacy Policy, as may be updated from time to time, and these terms and conditions; (v) it will not send any Personal Information to Publisher if such transfer would violate the rights of any third party or otherwise be contrary to Applicable Law; (vi) as reasonably requested, it will provide cooperation and assistance to Publisher in relation to regulatory inquiries and third party rights requests; (vii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, shall comply with Applicable Laws (including, but not limited to, providing necessary disclosures) and shall not violate the rights (including, but not limited to, any copyright, patent, trademark, service mark, privacy and publicity rights) of, and is not harmful to, any person, corporation or other entity; and (viii) any advertising or other materials submitted by Advertiser shall be accurate and not contain any defamatory materials. ple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned. 94. To prevent newspaper readers from mistaking a reading notice for editorial matter, newspapers require that: the word advertisement appears at the top of all reading notices. Payment for all advertising and services is due thirty (30) days from the date of invoice. It is distributed on an ___ circulation basis>. Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date. N. Advertising Rates advertisements, and may result in a short-rate. SHORT RATE The short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published). U. Advertiser and Agency agree to reimburse Publisher for its costs and attorneys’ fees in collecting any unpaid advertising charges. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. Rates for Publisher’s Websites, Emails, Podcasts, and non-Digital Edition applications (i.e., Publisher’s applications other than Digital Editions) and Third Party Services contained in advertising orders that vary from the rates established by Publisher for Advertiser shall not be binding on Publisher and the advertisements ordered may be inserted and charged for at the actual schedule of rates. The titles and logos of the Service Published or used by Publisher are registered trademarks and/or trademarks protected under common law. As part of the consideration to induce Publisher to Publish an advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives, successors and assigns against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, violation of publicity rights and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN- SPAM Act, the TCPA Act, CCPA or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed or sent via text message/SMS or pre-recorded voice message on Advertiser’s behalf by Publisher; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or Personal Information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; (e) audience segments used for audience targeting in connection with Advertiser’s advertisements; (f) a breach or alleged breach of its covenants, warranties, representations, and obligations under these advertising rate card contract terms and conditions; and/or (g) any violation of law by Advertiser and/or its Agency. Western Horseman, Sports Illustrated, Better Homes & Gardens and Marie Claire are all examples of __ magazines, Lumberman is a monthly publication targets businesses in the sawmill industry. It might say, "69 percent for 219 days." The Australian charges $51,680 for an ad from Monday to Friday, while the cost of an advertisement on a Saturday is $92,072. Furthermore, in the event Advertiser or Agency breaches, Publisher may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Publisher on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising. Charges for advertising will be levied according to the rate sheet. Advertiser/Agency agrees that it is solely responsible for any and all necessary payment of sales and use taxes or any other transactional taxes arising from this agreement and remittance of such taxes to Publisher. Restrictions on Advertiser’s Ability to Cancel Advertising Orders E. Labeling of Advertisements If the advertiser requests its ads to be placed in a particular section of the newspaper. M. Republication of Advertisements The Publisher Service together with the Third Party Services shall be collectively referred to herein as the “Service”. Inside Higher Ed reserves the right to charge a short rate fee to any advertiser who cancels a contract that included discounts without fulfilling the contract. B. earned rates 96. Taylor is part of the magazine's. Advertiser agrees to comply with all such applicable laws, rules and regulations. In such event, Advertiser and/or Agency must reimburse Publisher for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the frequency discount earned (if any) by the number of advertisements actually published and paid for) within 30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate or … In addition to the indemnification obligations of Advertiser/Agency set forth in Section J above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section I above) that may arise from or relate to: (a) the linkage of any advertisement on the Service to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section Y. Z1. Horizontal publications are very effective advertising vehicles because they: Pallet Enterprise magazine is a business publication aimed at people who are in the pallet and container industries. If this figure is not reached the publisher must give a refund to advertisers, Thorough analysis of circulation procedures, distribution outlets, and other distribution factors by a company such as the Audit Bureau of Circulations, Business publications targeted at people with particular job functions that cut across industry lines, EX: purchasing magazines, the total number of copies of an average issue of a newspaper or magazine that are distributed through subscriptions and newsstand sales, An organization supported by advertising agencies, advertisers, and publishers that verifies circulation and other marketing data on newspapers and magazines for the benefit of its members, The number of people who receive a publication, whether through direct purchase or subscription, the number of people who read a publication in addition to the primary purchasers, business publications aimed at people in a specific industry; for example, Restaurants & Institutions, A free publication mailed to a select list of individuals the publisher feels are in a unique position to influence the purchase of advertised products, the date printed on the cover of a publication, A publication's final deadline for supplying printing materials for an advertisement. code or features; and (ii) it will not conduct or undertake, or authorize any third party to conduct or undertake, any unlawful or improper actions in connection with the Third Party Services, Websites, Apps, Podcasts, or Emails, including, but not limited to, generating fraudulent or otherwise invalid clicks or impressions on Third Party Services or Publisher’s Websites, Apps, Podcasts, or Emails, or collecting, using, disclosing or retaining data contrary to Applicable Laws Publisher’s Privacy Policy, any applicable Third Party Services’ Privacy Policy, these terms and conditions and, if applicable, Publisher’s Third Party Data Collection Policy (referenced in Section Z3 below); and (iii) it will comply with all applicable self-regulatory behavioral targeting principles, including, but not limited to, the Digital Advertising Alliance and Network Advertising Initiative self- regulatory behavioral targeting principles. Payments Bills are payable upon receipt. Calculate the magazine's CPM? The ad for the house medication contains a photo of and a testimonial by Monty Roberts, a noted horse trainer. A) If the advertiser requests its ads to be placed in a particular section of the newspaper. In such event, Advertiser and/or Agency must reimburse Lester for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) within 30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. In such event, Advertiser and/or Agency must reimburse Publisher for the Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. if the advertiser contracts for a full year's worth of advertising and fails to buy it, The owner of a fabric store has accepted an ROP advertising rate. An agency commission of up to fifteen percent (15%) may be allowed for recognized agencies. An advertiser who does not complete a committed schedule will be subject to a short rate computed at earned rate. Cancellations must be received in writing 30 days prior to ad closing date. The stock loan rebate comes … Publisher, at its absolute discretion, may also terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. T. Taxes L. No Assignment of Advertising When would an advertiser be charged a short rate? What advice would you give to someone who is developing an ad for a new pizza restaurant. Suppose your coverage started on Jan. 1 and you cancel as of Aug. 7. Advertiser and Agency agree that any submitted advertisements Published in a Service, may, at Publisher’s option, be republished, re-performed, retransmitted, archived or otherwise reused by Publisher or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. This background of the ad was designed to look like leather and extends to the very edge of the page. WOTF is an EX of a value added service offered by magazines to their regular advertisers? In either case, Advertiser agrees to comply with Publisher's policies intended to comply with the CAN-SPAM Act and TCPA Act. is the number of copies of the magazine that the publisher expects to circulate. Publisher’s review and/or approval of such copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder. Options on cover positions for Magazines must be exercised at least 30 days prior to four-color closing date. To the extent Advertiser and/or Agency collects or obtains data from any Service, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or "traffic pattern" data, or data that otherwise relates to usage of the Service, user behavior, and/or analytics, Advertiser and/or Agency is subject to the then-current version of Publisher’s Third Party Data Collection Policy, which is incorporated herein by reference (a copy of which is available upon request). Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher. WOTF advertising media has the highest level of credibility according to its target audience? WOTFS explains why some advertisers are reluctant to use magazines as an advertising medium? Newspapers may be classified according to: Sunday newspapers generally combine standard news coverage with: Sunday supplements are distinct from other sections of the newspaper in that they: are printed on the same type of paper as inserts.
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