Dodo Pizza Hangzhou serves as a great inspiration for our UK team. There are lots of small details we’re working on. These parts represent two entirely different worlds which are nevertheless united by Dodo. But for our UK team, it led to hours of debate. And there is 1 question we have to answer before everything else. But they will be more likely to mess up their orders, forget drinks, etc. A big part of the equation is our vision of the takeaway experience. It’s work in progress. This week, we’ve studied the UK market and other well-developed brands (not just in the pizza sector) trying to find small details that make takeaways better. 2️⃣ A regular shelf for pizzas, drinks, and sides. Create Cheese Mozzarella, marinara sauce, fresh basil. The team aims to develop a wide range of pizzas and introduce signature recipes that you won’t find elsewhere. The new store model is also the brand’s first company-owned outlet in the region. . Lead Implementation Executive - implementing projects from inception to implementation, working on the new Dodo Pizza business model launch in the UK (Leamington Spa). — Nice music These photos made my day. In the immediate area, there are a number of shops, restaurants and bars. A product inspired by traditions but rethought for the modern customer. Here is what we’ve got so far: — Bike racks All the current drafts might look great in the presentation or even on pizza boxes but they won’t work in other mediums. You can easily end up paying a million to some fancy marketing agency for just a slogan representing such an idea. But what should the takeaway area look like? 99 open jobs for Non cdl driver in Royal Leamington Spa. The pizza restaurant due to move into the space will be Dodo Pizza. We had a noteworthy discussion at our last UK team gathering. Dodo’s team is launching an entirely new pizza concept in the UK, Europe’s largest and most competitive pizza market. When Oleg added the bench to the 3d model of the Leamington shop, and it brought together all the other pieces of the interior. The whole place now looked too spacious for us. The least visible A will accommodate the lab — the most boring part of the site. Recent posts. Since the product (Roman-style pizza) and the format (delivery&takeaway) are both new to us, it takes a lot of time to figure out all the details of our first company-owned pizza shop in Leamington Spa. Before our latest pivot, we were aiming for a combination. pretty cool design concepts for Dodo Pizza UK from the agency. ... At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. For now, the winning idea is to have no tables but to arrange a cozy seating area for customers waiting for their orders. Many hours spent debating this. Sadly, we see that most of the proposed solutions — even the coolest ones — might be hard to develop across all these mediums. Yummy, isn’t it? 1️⃣ The “do“s looked too different from each other. The story of Dodo Pizza — a digital-first pizza delivery franchise, Sales and store count, year-over-year growth, P&L, and other key data of one of the world’s fastest-growing and most transparent pizza chains, Drinkit: our vision for a digital-first coffee shop, We use cookies to ensure that we give you the best experience on our website. And it’s no small feat — since this project can easily top the ranking of our most challenging design endeavors. Reaching profitability is only possible through in-house service. At this point, we already knew that we were going launch an entirely new pizza concept in Great Britain — a fast-casual pizza shop focused on delivery and takeaway. Dodo Pizza said it is targeting a number of new openings for 2021, amidst preparations to launch a new concept later this month. We’ve done a lot in that market. Join us and make your mark. Dodo Pizza is a digital-first pizza delivery franchise and one of the world's fastest-growing QSR brands. 2️⃣ The new dough inspired us to be bolder in our menu development and use high-quality ingredients. Not everything is clear here. We’ve just had an animated discussion about our new pizza concept for the UK. It seems marketing wants as diverse a menu as possible and operationally, a perfect menu should consist of only 1 product. 3️⃣  Three different business units under one roof: the pizza shop itself, plus a dough production center, plus an R&D lab. How will our product be handled by the drivers? The agency took the concept that got the best feedback (here on LinkedIn and from the Dodo team) and tried to dispel our doubts about how it can work in different mediums. the business will take off. This is the proposed “agree to disagree” underlying message. Dodo Pizza – which is in 657 locations across 13 countries – has signed a 15-year lease for 1,608 square feet of ground floor space at 52-54 Warwick Street, which used to form a part of the former Co-op store. going black-and-white is already becoming a cliche in the fast-casual market; orange hasn’t been claimed in the pizza sector in the UK; orange is our color across the world — let’s stick to our guns! What primary audience should we choose to target in marketing when launching our pizza shop in Leamington Spa? • fast-casual pizza brands don’t focus on delivery which often results in bad customer experience — another bias; The Russian pizza firm is looking to have outlets in Banbury, Oxford, Warwick, Cheltenham Spa, and Stratford-upon-Avon. There are lots of aspects to any marketing strategy, but essentially, it comes down to just one task: finding one underlying idea that will bring everything together. 2. experience — super-fast deliveries, cozy takeaways; 32 were here. Yet, we decided to proceed. This isn’t easy since the team with knowledge in this field is in China and our UK team is… in the UK. Bdaily is a Most notably: Copper Pot public house, The Neighbourhood, Café Nero, Dodo Pizza and Esquires Coffee. Dodo Pizza was last inspected by Food Safety Officers from Warwick Council on Tue 30 Nov 1999 and was awarded a Food Safety Score of AwaitingInspection. But the guys managed to pull it off. The question is how to strike a balance. In this market, even if you zero in on a good location and the landlord is happy to see you as a tenant, the whole process of figuring out all the details usually takes months of work. — Free filtered water We want customers to collect orders themselves to reduce labor cost. For example, I thought the hand is holding a coin — when in reality it’s a tomato. And for a reason: our lighter crust and high-quality toppings should cater to a more picky and mature audience. Just look at these pizzas! Our ambition goes beyond launching just an okay pizza shop. Read more. Buckle up! How the guest area is designed will obviously impact on the overall experience. Every week, we make some progress with the development of our UK brand. The deal was completed through Leamington-based commercial agents Wareing & Company, and will see Dodo Pizza creating at least 20 new jobs. How is fast gourmet different? Dodo’s UK venture: launching a fast‑casual pizza delivery in Leamington Spa. Maybe even with more emphasis on dine-in. Though we still need to explore how we can use it to promote our product (dough, toppings, service) since this will be the marketing goal during the launch. Our big idea for the UK: to build a fast-casual pizza brand focused on delivery and takeaway instead of dine-in. Kids. Fast-freezing such a crust has lots of operational advantages and, in our research, doesn’t impact on quality anyhow. — Play area for kids Housewives and househusbands… You name it. View other food scores in Leamington Spa The design team was defending the pure takeaway concept. from $ 14.00. When a 3d party tries to get a cut from the sales to returning customers, it upsets the whole business model. It was clear that such an eye-catching bench could make a real difference in our interior. Parents. We’re to launch our new concept in RLS and make it a success. From the get-go, the team agreed that we wouldn’t be playing this “true Italian” game. Or you can spend a year researching, creating, and testing it. The chain has around 660 sites worldwide and four in England. We want to challenge the notion that a takeaway pizza shop can’t look trendy and welcoming. Interior, branding, and service will also have to give customers a different feeling. We see great potential for development in China. PROS. We must crack the market now. And one of them (number 7) has been favored by most of the people on LinkedIn and on the team. Dodo Pizza – which is in 657 locations across 13 countries – has signed a 15-year lease for 1,608 square feet of ground floor space at 52-54 Warwick Street, which used to form a part of the former Co-op store. But if you’re 20 min late, drinks will get warm, pizza — cold… And this might ruin the whole experience. BUT… what do those folks in Moscow know about our customers in Leamington? It immediately caught the eye of Oleg Koulik, our chief architect. The question is: how to take the takeaway experience to a new level? But since the core product will be different, we need an upgrade. 4️⃣  Also, these words — “true Italian” — are misleading. With the re-launch of Dodo Pizza in the UK, we now have a unique opportunity to introduce an entirely new pizza concept. So another party was voting for students…. We’ve finally zeroed in on the design we love. The international pizza brand has set its sights on opening 50 more in the region by 2023. Here are a couple of slides from the 1st week of work. Some team members were rooting for adults/families. Reasons: Yet sometimes orange is perceived as a color that is more suitable for a generic mass-market brand. We have a working model, a menu, a product, an awesome team, two pizza shops, a strategy, and a WeChat app. Which probably communicated “diversity” well. Light and fluffy in the center, crusty towards the edges. Dodo Pizza’s best launches: from Lagos to Leamington. “Dodo Pizza — the Pizza Game Changer.”. But there is one thing we’ve already nailed: the sitting area. Worst case: we’ll change the shelf later. Usually, it’s Russian companies that employ fancy British agencies to develop brands for Russia. Our team came across this innovative bench in downtown Moscow some time ago. Usually, you don’t make any profit on new customers (thanks, competition) and earn something only when they return. Always eager to try something new. There are lots of fast-casual brands that can serve as references here (Sweetgreen, Mod, etc.) To be honest, the team got a bit carried away. Matt Joyce Dodo Pizza already operates four franchised pizza stores in the U.K. — located in Brighton, Coventry, Walsall — but the new Leamington Spa-based unit is the brand’s first company-owned store in the region and will be the first location to showcase its new “gourmet delivery-takeaway brand built around Roman-style dough”. Pizza delivery & takeaway. The chain, which has around 660 sites worldwide, and four in England, is targeting Banbury, Oxford, Warwick, Cheltenham Spa, and Stratford-upon-Avon. This pizza segment, especially in quick service, seemed more prone to disruption. More importantly, par-baked crust is much lighter than the American-style pizza — and wins the hearts of modern customers. Dozens of drafts… At last, the solution seems to be close. This model doesn’t allow us to differentiate and stand out against more established pizza brands in the UK. But whoever you choose, you end up feeling that someone important is left behind. David Sweeney, the UK Head of Business Development at Dodo Pizza, said: “We’re privileged to be occupying one of the best locations in Warwick Street in the old Co-op building, which has been beautifully updated by Hatchback Developments. Dodo Pizza is continuing its international expansion. There are endless versions of it but most of them have two shared features: This pizza is as “true Italian” as it gets. This year alone, the brand is launching in three new markets in partnerships with our franchisees: Germany, Poland, and Vietnam. The agency we employed for the job took a week to work on the concept and has come back with this. Dodo’s design team has been overwhelmed with a number of peculiarities in relation to the Leamington Spa project. A big part of it: a new takeaway experience. It was a departure from our previous concept more skewed towards dine-in. Unity in diversity! As a bonus, a part of the structure can be used just for leaning on. And we’ll have pizzas with things you won’t find in your typical pizza joints, like lobster or burrata. Our UK team got the go-ahead from Dodo headquarters. • drinks made in-store; Dodo Pizza already operates four franchised pizza stores in the UK — located in Brighton, Coventry, Walsall — but the new Leamington Spa-based unit is the brand’s first company-owned store in the region and will be the first location to showcase its new “gourmet delivery-takeaway brand … In Hangzhou, we make a pizza in 4–5 minutes — instead of 8–10. — Charging stations It’s hard to sign a long-term contract when you don’t know what will happen next month. You still need to pick someone. CONS: Even a bar table will tamper with our pure takeaway concept. Let’s be honest, this is a bit insane. Still, it’s an important milestone for our UK team. And we hope it will help us finally find our point of difference in the over-crowded UK pizza market. Then we decided to do a one-eighty and switch to square-shaped Roman pizza in the UK and build a concept around this innovative type of pizza. Dodo Pizza was formed in Russia in 2011 and has since grown to become the largest pizza company in its homeland – and is now targeting the UK where it already has four branches in Coventry, Walsall and Brighton as part of a wider goal to grow its international … It’s a hard choice between what’s logical (families) and what’s easier and can bring results faster (students). In our home market, we can leverage Dodo’s renown and attract the best talent. Dodo Pizza CFO. In “fast fine” this clash of highbrow and lowbrow is even more pronounced than in fast casual and this is good for creativity. A few weeks of debates, and we think we have something workable. We have more than enough space for that. • most importantly, risks of introducing subpar products that will ruin the brand. We've tested hundreds of recipes to found a way to make it better by using twice as much water and fermenting it for 24 hours. Students. The arrival of one of Europe’s fastest-growing pizza chains into Leamington Spa has taken a step closer - and is set to open its doors by the end of the year. People are divided by passions and beliefs. from $ 7.99. Our dough is what makes Dodo Dodo. Yet we still can be united being different. We even coined an internal term — Dodo Pizza Black — to describe our project. To be clear, the brand isn’t really going to be new — we aren’t changing Dodo Pizza to T‑Rex Pizza, for example. And, strangely, this makes the choice more difficult. We now have 8 (!) Football fans. Previous experience: - Relaunched marketing for the first Dodo Pizza store in the UK: sales tripled in 9 … We’re making great progress in everything except for the layout of our pizza shop. And our first company-owned UK unit will open in Leamington Spa this fall while our corporate chain in China will keep expanding in Hangzhou. Some noteworthy new locations: our third unit in Lagos — made out of a shipping container, Dodo Pizza Munich — our first in Germany, and Dodo’s first company-owned pizzeria in Great Britain — in Leamington Spa. Only we don’t have years. Moreover, Russia is cheaper. 1️⃣  It’s a cliche. Work is currently underway to transform the building, with a view to the firm’s new base potentially offering takeaway and delivery services from December this year. Buckle up! Dodo’s design team has been overwhelmed with a number of peculiarities in relation to the Leamington Spa project. There is a risk that customers will perceive it as a poorly designed dine-in area — instead of seeing it as a takeaway with a bonus. Getting such amazing results from the get-go is really inspiring since this crust represents a huge bet we’re making with our UK venture. The argument was about how diverse our offering should be. On top of being just visually attractive, the layout plays into our big idea of “unity in diversity.”. Even when options for eating out were scarce for customers, Dodo Pizza Brighton only reached £43K in monthly sales. — Storytelling via posters From a marketing point of view, it poses a challenge: some customers might be biased against the frozen crust and we’ll have to find a way around that bias. Time is of the essence, and alacrity is not exactly the forte of the UK agencies. Jonathan Blood, of Wareing & Company, helped to finalise the deal with Dodo Pizza during the Coronavirus pandemic. Is marketing always at odds with operations? For the same reason, we’ll probably place our dough production in B. The Leamington Spa pizza shop is already designed, but we can change the pizza shop construction and launch deadlines flexibly. That’s the feedback we gave the agency. So far, the team has agreed on a laser-focused menu. Delivered in 15 minutes. Now we need to figure out how to communicate it. more water is used which makes the crust much lighter; pizza is double-baked — first, you bake the crust itself, then you add toppings and bake it again (which makes this pizza even lighter). Weekly sales range from £5K to £10K. Our dough is lower in … Bankers. The agency we picked out of 40+ contenders, did a semiotic study to see how our core values — openness, trust, and transparency — play out in the UK. 1️⃣  New format: #delivery and #takeaway (while in most of our 600+ shops, it’s a mix of delivery and dine-in). It's gonna be a bumpy ride. company. We’ve built hundreds of pizza shops but our 1st company-owned unit in the UK easily makes it onto the list of our most difficult sites. . The only detail Oleg Koulik, our chief architect, is still working on is the product promo inside the shop. We see a number of thought-provoking ideas. • harder to control quality in franchised units; Everything fell into place when we split the premises into four sections (A, B, C, D) and realized that we MUST place the front of the house in C and the oven in D. The reason? Dodo Pizza’s Leamington base is also set to become its corporate headquarters for its UK operations. Okay, we have a product — or at least we have an idea of a product. Otherwise, your communication might turn out bland and generic. The right “Do” now represents “dough,” and its shape is equal to the shape of the left “Do.” So they are now similar while being as different as before. As of now, we have 4 units in Great Britain — in Brighton, Coventry, Walsall, and Walsall Wood. Also, within the last year, we’ve done our own research and can guide them. “Let’s do something ambitious, guys!” That’s what we’re telling ourselves. We won’t be working with delivery aggregators… The team has decided to do away with 3d-party delivery — even though all of our franchised units currently active in Great Britain have no problem working with aggregators. If you had to create a new fast-casual pizza brand, which color would you choose? See our latest design brief for details. Dodo Pizza announced the launch of a “fast gourmet” delivery and takeaway concept in Leamington Spa. But… would you get it from the drafts alone? 1️⃣ A heated shelf for pizza with a cooler nearby for drinks and salads, customers will have to use both to put together their order; 1. product — lighter, healthier, square-shaped, locally-sourced pizza; Well, what you see is just a 3d model — we’ll now have to actually build the shop this fall to make these nice images a reality. 2️⃣  A new type of dough — Roman pizza (which has an immense impact on how the back of the house should be organized). Pivot and come up with an entirely new pizza concept that will allow us to cater to a new audience — assuming even more risks than before. There are 2 critical metrics in any foodservice business: cost of customer acquisition and the number of returning customers. And one day, Fyodor, the founder, said: “What if we do away with dine-in entirely in the future?”. Nobody is discouraged. We want to maintain full control over the process. They all are skewed towards communication while we now need to create a concept that can be applied across different marketing channels: on social media, Facebook or outdoor ads, facades, in-store posters, packaging, UX/UI, uniforms, etc. The most recent example: our takeaway setup. 149 open jobs for Route driver in Royal Leamington Spa. I’m covering the project on LinkedIn in short updates — as soon as there are new developments. Search Cdl b driver jobs in Royal Leamington Spa, England with company ratings & salaries. Solution 2: the entire order will be put together by our crew — just grab and go. The 10 minutes you spend waiting for your pizza should make your day. The marketing people, being the customer’s advocate, were pushing for several additions to our core pizza offering: • sandwiches; 3. communications — dialog with customers vs brand’s monologue. This is it. What can we offer instead? So far, we agreed on Solution 2. — Outdoor seating Sometimes people call it “the big idea.”. on — Coat racks • convenient locations (par-baked crust makes it possible to reduce the size of our units — easier to find good spots). We use cookies to ensure that we give you the best experience on our website. • we might fail to adapt Roman-style pizza for delivery (in theory, the lighter the crust, the less suitable it becomes for delivery); At Dodo Pizza, we bring a new approach to pizza and delivery through … In foodservice, building a brand in a mature market takes years. We even tested it with our butts to make sure it’s comfortable to sit on (and it is). Leading Midlands law firm Wright Hassall has delivered a slice of support to a fast-growing European pizza chain that has recently opened its doors in Leamington Spa. The business’s Leamington base is also set to become its corporate headquarters for its UK operations. The founder, Fyodor Ovchinnikov, was pushing for the table. Weeks of work. or We debate lots of things when working on our new pizza concept for the UK. In 2019, Dodo Pizza saw $313M in system sales (46% growth from 2018). Dodo Pizza was formed in Russia in 2011 and has since grown to become the largest pizza company in its homeland – and is now targeting the UK where it already has four branches in Coventry, Walsall and Brighton as part of a wider goal to grow its international presence across Europe, Africa and Asia to 200 branches by the end of 2021. The property occupies a prominent corner position fronting both Warwick Street and Windsor Street, located in the heart of Royal Leamington Spa Town Centre. Is it a supermarket-quality pizza? A few discoveries made over the past few weeks pushed us to raise the stakes: 1️⃣ Our Roman dough. — Cozy seating area And for us, &Pizza with its black-and-white style is one of the most inspiring examples. So we’re now exploring how to add some posters featuring our amazing dough and pizzas on the left wall. — An instagramable interior The arrival of one of Europe’s fastest-growing pizza chains into Leamington Spa has taken a step closer – and is set to open its doors by the end of the year. I thought we were launching a fast-casual pizza delivery in the UK. I guess we can agree that this approach can work in many formats. Build Half & Half pizza Two pizzas in one. Fusion. If you continue to use this site we will assume that you are happy with it. We have neither millions nor many months. Many fast-casual pizza shops have similar menus but Fyodor, the founder, pointed out some critical issues with the proposed approach: • too many operational complications; We believe they can research and learn. This might sound like a simple question. No sandwiches. — Wifi Not a disaster, but far from being a resounding success. Just like Dodo that reconciles 2 different concepts: restaurant-quality pizza and the speed and convenience of modern delivery service. 2️⃣ We wanted our boxes not to be just “cool” but also to promote our product and its rational benefits. It’s easy and straightforward, and the team wants to test this approach. 5️⃣  It seems customers have already grown tired of all this nonsense. (Thanks, Google Meet, for connecting the UK and China!). So our team decided to pivot and start building new pizza concept around a new type of crust: square-shaped and par-baked. Then life resumed, in some odd form at least. Select Spicy Vegan Chorizo (vgn) Tomato sauce, vegan cheese, vegan chorizo, roasted red onions, pepper pearls, rocket Jul 09, 2020. C and D sections have windows — which gives us the opportunity to show our customer area and kitchen to the passerby. from $ 7.99. 91 open jobs for Cdl b driver in Royal Leamington Spa. It feels churlish to ignore that fact. But even a bigger question now is: how clear will the underlying idea be to our customers and what can we do to make it more explicit? We knew it was good but only after lots of tests we started to appreciate its true potential. According to the company's press service, the establishment will operate only for delivery and takeout. Aug 13, 2020. This was posted in Bdaily's Members' News section The whole venture depends on the crust and our ability to make it right. And picking one is a strategic decision with far-reaching implications. Dodo's team is launching an entirely new pizza concept in the UK, Europe's largest and most competitive pizza market. 3️⃣  This niche is overcrowded with moms-and-pops pizza shops. Most importantly, delivery will be our primary sales channel. Jonathan added: “For Leamington to attract a brand that is growing across the world - despite the challenging trading environment - is a real vote of confidence for the town centre. The restaurant in the new concept of "fast food" opened in Leamington Spa, a resort town in central England. But the whole idea of unity was a bit lost. Close the branch for good and focus on other markets in EMEA where we see much more traction. Dodo Pizza is a food establishment in the town of Royal Leamington Spa and has the category of Restaurant - Cafe - Canteen. Besides, our shop is located close to a dorm. Career opportunities at Bdaily. In Italy, pizza can differ from region to region. But we decided revolutions are overused. (My free interpretation.). The UK is currently going through unprecedented times, News on the UK's fastest growing startup businesses. We dare to challenge the notion that a takeaway pizza parlor can’t look and feel cool. • increased labor costs; We receive rave reviews in China. Gotta do it ourselves. Dodo Brands: Drinkit and Doner 42 — Open kitchen Some product marketing, please! Member Our passion is pizza. • sides, desserts, ice-cream, etc. There are also a few risks our team identified last week during a SWOT-analysis meeting: • customers might be biased against par-baked frozen dough; This is how we see several advantages for customers: • lighter crust (thanks to the use of Roman-style dough) We want to disrupt the market and make some waves. It will be a challenge for our designers to make it feel “upscale.”. New product, new model, new style — new everything. Every brand has its primary color. We also figured the team might use some space for an R&D lab and dough production facility. At some point, it was “Join the pizza revolution”. Dodo Pizza, 56-58 Warwick Street, Leamington Spa, Warwickshire, CV32 5JP DPS License Holder : Mr Konstantin Vakula Dodo Pizza’s Leamington base is also set to become its corporate headquarters for its UK operations. You might think you’re getting somewhere with growing 3PD sales, but you aren’t. “Esquires Coffee is the second global firm that has committed to long-term investment in Leamington in as many months - with the other being European pizza chain Dodo Pizza - which is a brilliant vote of confidence in the town as the wider country looks to bounce back from the Coronavirus pandemic in 2021.”. • signature salads, with an option to make your own; 3️⃣ Having learned more about “fast fine dining,” we also recognized its marketing benefits. Pizza chain set to open in Leamington by end of year Dodo Pizza which is in 657 locations across 13 countries has signed a 15-year lease for 1,608 square feet of ground floor space at 52-54 Warwick Street, which used to form a part of the former Co-op store. I’d like to try separate apples from oranges. Obviously, pizza is one of those products that are appealing to everyone. It pains me to write this but we have to face up to the facts. I hope we haven’t missed anything on either side of the equation. We opted for such crust in China when launching our company-owned stores in Hangzhou last year. Dodo's UK venture: launching a fast‑casual pizza delivery in Leamington Spa. It’s gonna be a bumpy ride. We aim to be the fastest fast-casual pizza delivery out there.

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